Hallmark Channel's telefilm Battle of the Bulbs flashed brightly with the Nielsens on Dec. 18.
The
original movie, starring Daniel Stern and Matt Frewer, averaged a 2.3
household rating, nearly 2 million households and 2.9 million viewers on
Saturday night, according to Nielsen data. The film, airing from 8 p.m.
to 10 p.m., was screened by some 4.4 unduplicated viewers.
That made Battle of the Bulbs
the highest-rated movie of the day among all ad-supported cable network
and the eighth 2010 Hallmark Channel original holiday movie premiere to
rank first for on its debut day, according to network officials.
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