GroupM Adopts New Policy Aimed at Digital Pirates - Broadcasting & Cable

GroupM Adopts New Policy Aimed at Digital Pirates

Prevents ads from appearing on sites that support pirated content
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GroupM is going after digital pirates, reports AdWeek.

Adopting
a tough new buying policy, GroupM is preventing marketers' ads from
appearing on web sites that either support or distribute pirated
conten, the article said. The WPP media company has immediately added the strict
anti-piracy language into all future contract terms and conditions.

GroupM
already has a list of over 2,000 U.S. offenders, which it will update
regularly. A link to the list will be included in all future contracts.

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