Ben Grossman has stepped aside as editor-in-chief of Broadcasting & Cable and will join
Twitter as head of global operations, Twitter Media. With his departure, B&C has promoted executive editor
Melissa Grego to the role of editor-in-chief.
"I want to thank Ben for his vision and dedication to the
brand and we all wish him the best of luck with Twitter," said Louis Hillelson,
VP and group publisher at B&C
parent company NewBay Media. "Melissa is the natural choice to lead the B&C team going forward, and we are
thrilled to have someone of her caliber to ensure not only a smooth transition,
but to take the brand to new levels."
Grego becomes the first female editor-in-chief of Broadcasting & Cable in its 81-year
At Twitter, Grossman will report to Twitter vice president
of media Chloe Sladden, who leads a team that develops partnerships with media,
news and entertainment organizations, as well as athletes, actors, musicians,
politicians, journalists, civic leaders and more.
"It is with a heavy heart that I leave quite frankly the
best team someone in my position could have," said Grossman, who had been with
the company since 2005. "I can't thank them enough for their friendship, hard
work, loyalty and undying curiosity about the ever-evolving media business.
Melissa is a brilliant and natural leader who has taught me so much, and is
absolutely going to evolve the brand to new heights. I also want to acknowledge
and thank Louis Hillelson and NewBay Media CEO Steve Palm, who gave me the
freedom and backing of which anyone would be jealous."
A search will commence immediately to replace Grego as executive
editor at B&C.