Gregorian adds duties at Warner Bros.

By Paige Albiniak
( Broadcasting & Cable )
published

Lisa Gregorian has been named senior vice president of television for Warner
Bros. Marketing Services, said Bruce Rosenblum, executive VP of
Warner Bros. Television Group.

Gregorian has been senior VP of marketing and research for Warner
Bros. International Television Distribution since 1998.

Her new position expands her duties to include marketing oversight of Warner
Bros. Television's network-television production and Warner Bros. animation.

She also oversees all marketing for WBITD.

Gregorian began at Warner Bros. in 1994 as VP of international
marketing and research, but she had been with Lorimar Telepictures since 1986, which
was later acquired by Warner Bros. Communications Inc.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.