Granite Switches to KOFY

Granite Broadcasting relaunches KWBW San Francisco as KOFY (pronounced "coffee"), the station's original call letters.

Granite Broadcasting has relaunched KWBW San Francisco as KOFY, the station’s original call letters.

The change, which is pronounced “coffee,” reflects a “shift back to the original brand and philosophy,” Granite said in a statement, “of providing great nostalgic, local and currently-syndicated TV programming presented by local personalities and enriched with some exciting new interactive concepts.”

KOFY will feature some viewer-selected program schedules, contests, dogs doing station IDs, and a Retro Night on Sundays featuring vintage programming like Happy Days and Mork and Mindy.

“The key to KOFY TV20/Cable 13’s new approach will be to focus on the station strengths of the past--being local and fun, with a modern twist,” said KOFY President/General Manager Craig Coane. “We’re going to engage with Bay Area television viewers like no station has done for a very long time.”