The second season began promisingly Monday, hitting series highs in key demographics including adults 18-34 (2.3/7), women 18-34 (3.2/10), adults 18-49 (1.7/5) and women 18-49 (2.3/6), according to preliminary live-plus-same-day Nielsen Media Research ratings.
Monday night's premiere -- which came early in the fall TV season and at the end of the long Labor Day weekend -- also became the second-most-watched episode in the show's history, pulling in 3.4 million viewers, to put it slightly behind the series' breathlessly promoted debut last September.
At 9 p.m., the sixth-season premiere of One Tree Hill retained all of its Gossip Girl lead-in with 18- to 34-year-olds (2.3/7) and grew its female 18-34 audience slightly (3.3/9), giving The CW a win for the night in its target demos of young women and teens.
Gossip Girl averaged just over 2 million viewers last season. Confounding traditional Nielsen measurements, many of the show's intensely loyal young fans watched the show online.
NBC's Deal or No Deal won the 8 p.m. hour in the demo (2.6/7) and total viewers (10.9 million). And Fox's Prison Break prevailed in the demo at 9 p.m. (2.8/7), with NBC's America's Toughest Jobs taking in viewers with 7.3 million.