Goodby goes nuts - Broadcasting & Cable

Goodby goes nuts

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Goodby, Silverstein & Partners in San Francisco has won the Diamond of
California walnut-growers cooperative account.

Estimated at $5 million-plus, the account previously was at independent
Gardner Geary Coll, also San Francisco.

The Omnicom Group Inc. agency beat out sister shop TBWA/Chiat/Day and WPP Group plc’s J. Walter Thompson Co. in
the creative review.

The walnut growers are reportedly planning to market their product beyond the
traditional Christmas-holiday season.

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