Golden State Warriors' NBA Finals Win Takes Social Media By Storm

By R. Thomas Umstead
( Broadcasting & Cable )
published

ABC’s telecast of game 5 of the NBA Finals was a slam dunk hit on social media, drawing a whopping 23 million social media interactions, said Nielsen.

The game, in which the Golden State Warriors defeated the Cleveland Cavaliers to win the NBA championship, drew 23 million Twitter and Facebook interactions across 7.3 million unique users, according to Nielsen’s Social Content Ratings Daily report.

All five NBA Finals telecasts drew more than 10 million social media interactions, according to Nielsen.

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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.