Goffney joins NBC

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Melva Goffney has been named senior vice president, program research, NBC
West Coast.

Goffney will be responsible for overseeing the company's Burbank, Calif.-based
program-research department. She will oversee primary research for entertainment
programming in all dayparts.

Previously, Goffney was at Nickelodeon, where she was director of
research.

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