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'GMA' Wins First May Sweep in 18 Years - Broadcasting & Cable

'GMA' Wins First May Sweep in 18 Years

ABC morning show also notches first demo victory since May 1994
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ABC's Good Morning America has hit another milestone,
winning the May sweep for the first time in 18 years in total viewers and the
first victory in the adults 25-54 demo in 19 years.

GMA averaged 5.704 million total viewers and 2.102
million adults 25-54 during the sweep period, according to Nielsen. NBC's Today
drew 4.783 million total viewers and 1.992 million demo viewers, giving GMA
a margin of victory of 921,000 and 110,000 viewers, respectively. CBS This
Morning
averaged a third-place 3.004 million total viewers and 1.058 million
adults 25-54.

Compared to the year-ago
May sweep
, when Ann Curry was still in the anchor chair for Today, GMA
improved 10% in total viewers and 2% in adults 25-54 while Today
declined 8% in total viewers and 11% in the demo. CTM improved the most, up 19% in viewers and 13% amongs adults 25-54.

GMA has
now won the last three sweeps periods --May, February and November in the key
demo.

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