GMA on the Rise

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Good Morning America had a lot of good mornings last season. Enough, in
fact, to score its best viewership numbers in a decade, according to ABC.

For the just-ended season, the show averaged 4.7 million viewers, up 2%.

Today still leads with 6.2 million, but the gap is closer than it has
been in seven years, ABC said.

CBS’ Early Morning came in third with 2.7 million
viewers.

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Good Day at 'GMA'

A year since the show’s historic ratings win over Today, anchors and ABC execs say more unscripted moments and an underdog mentality took their morning show from perennial No. 2 to the daypart’s new top franchise