GMA on the Rise - Broadcasting & Cable

GMA on the Rise

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Good Morning America had a lot of good mornings last season. Enough, in
fact, to score its best viewership numbers in a decade, according to ABC.

For the just-ended season, the show averaged 4.7 million viewers, up 2%.

Today still leads with 6.2 million, but the gap is closer than it has
been in seven years, ABC said.

CBS’ Early Morning came in third with 2.7 million


0415 Cover Story Closing Gap chart

Good Day at 'GMA'

A year since the show’s historic ratings win over Today, anchors and ABC execs say more unscripted moments and an underdog mentality took their morning show from perennial No. 2 to the daypart’s new top franchise