While media mavens continue to debate just how far along the ad recovery is
and just how long it will take to get back to full health, the global TV-ad
sector appears to be back in the pink.
A hot-off-the-presses report from Initiative Media Worldwide projected that on a
worldwide basis, TV ad spending will climb to $134 billion this year and, for
the first time, claim one-half of the world's ad volume.
"In terms of media, TV will drive global growth," Initiative said. The
agency's own assessment of the recovery: It's ongoing, with this year
representing the first shot at "true growth (4.5 percent) since 2000." And 2004
will be even better.