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'Girls' Season Two Finale Down 37% - Broadcasting & Cable

'Girls' Season Two Finale Down 37%

Gross audience of 4.6 million viewers in line with season one
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Sunday's finale of the second season of HBO's Girls drew
632,000 viewers for its initial 9 p.m. broadcast, a decline of 37% from the one
million that tuned in to last year's finale.

The finale was also down 27% from the season two premiere on
Jan. 14.  Over three plays -- at 10 p.m. and 11 p.m. -- the season finale
drew 1.1 million viewers (down 45%). The replays at 10 p.m. and 11 p.m.
garnered 311,000 and 187,000 viewers, respectively.

Girls had
a gross audience (linear plays, HBO On Demand/HBO Go and DVR) of 4.6 million
viewers, which was in line with its first season. The network stated that 27%
of Girls' gross audience comes via On Demand and HBO Go, the highest
proportion of any HBO series.

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