GETTING THE GIST OF IT - Broadcasting & Cable

GETTING THE GIST OF IT

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Gist Communications has begun testing a service that will allow more than 1.6 million cable subscribers to use Gist.com's customized program listings to order pay-per-view movies and events. The service will be offered to subscribers of AT&T and Cablevision systems in Boston; Comcast in Southern New Jersey, Maryland, and Virginia; and Time Warner in the Milwaukee area.

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