George Greenberg has been named executive VP and general
manager of Fuel TV, replacing CJ Olivares, who announced his departure from the
network on Tuesday.
Greenberg oversees day-to-day operations of Fuel TV, Fox's
male-targeted entertainment and sports network, including research,
programming, development, scheduling, production, on-air promotion, marketing
Prior to taking over Fuel, Greenberg had been executive VP,
programming and production for Fox Sports Media Group since 2007. He helped
launch Fox Sports in 1994 and and later led marketing efforts for Fox
Broadcasting Company from 1997-2000.
"In his 17 years at Fox, George has consistently
demonstrated that he's among the most talented television executives I've ever
worked with, no matter what the assignment," said David Hill, chairman, Fox Sports Media Group. "Having
a keen eye for talent, set design, program content and promotion, he has the
ability to create programs from scratch and take existing shows and make them
better, and I'm confident he'll use all his skills to the long-term benefit of