HighSchoolSports.net, covering all things high-school-sports-related, claims to have more unique visitors than any other school-sports site.
Terms of the acquisition were not disclosed.
Gannett mentioned the new property working alongside its TV stations and newspapers to better capture the teen market.
“HighSchoolSports.net’s network of thousands of high-school sites in communities of all sizes is an unmatched experience for users, as well as a national and hyper-local platform for advertisers,” Gannett Digital president Jack Williams said in a statement. “When partnered with Gannett’s local newspapers, television stations and Web sites, HighSchoolSports.net will offer national and local advertisers an exciting, best-of-class vehicle to reach teens and parents."