The distributors of Supreme Greens, a "cure for heart disease, arthritis and diabetes," as well as a weight loss system hawked in infomercials on the Outdoor Channel and Pax TV in 2003, have settled a complaint with the FTC.
Principal Alejandro Guerrero has agreed not to make any false or unsubstantiated claims, and will also pony up $65,000 or the title to his Cadillac Escalade. He will have to pay $1.47 million if the FTC finds he has misrepresented his finances.
Two other execs will pay $10,000 and $5,000 respectively.
The FTC has been cracking down on infomercials marketing quack remedies and diet schemes, but has also said it expects the media to do a better job of screening such ads.