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Friends tag Thursday - Broadcasting & Cable

Friends tag Thursday

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Rachel had her baby on Friends Thursday night and more than 36 million
viewers tuned in to the second half-hour of the hour-long season finale to
watch.

Friends dominated the 8 p.m. to 9 p.m. hour, doubling or near doubling
the nearest competitor (Survivor: Marquesas on CBS) in most of the key Nielsen Media Research
rating categories.

Among adults 18 through 49, Friends averaged a 16.2 rating and a 42 share
across the hour, versus a 7.3/19 for Survivor.

Friends won the 25-through-54 battle with a 16/39 versus an 8.2/20 for
Survivor.

Among adults 18 through 34, Friends averaged an 18.3/50 compared with a
6.5/18 for Survivor.

Across the hour, Friends averaged a household 20.5/33 with 33.7
million viewers tuned in. The comparable Survivor numbers were 11.2/18
and 19.1 million viewers.

The huge Friends lead-in gave a boost to Will & Grace,
which won the key demo categories, although CSI: Crime Scene Investigation did win the household
race by 2 share points, averaging a 16/25 versus a 15.1/23 for Will &
Grace
.

As usual, ER was dominant at 10 p.m.

For the night, the household ratings: NBC 17.7/28, CBS 12.9/20, ABC 3.9/6 and
Fox 3.1/5.

The total-viewer averages: NBC 28.6 million, CBS 21.2 million, ABC 5.4
million and Fox 4.6 million.

The 18-through-49 tallies: NBC 13.9/34, CBS 7.8/19, ABC 2.1/5 and Fox 1.7/4.

The 18-through-34 standings: NBC 14.7/39, CBS 6.4/17, Fox 1.8/5 and ABC 1.6/4.

The 25-through-54 standings: NBC 14.1/33, CBS 9.2/21, ABC 2.2/5 and Fox 1.8/4.

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