Friends little help for Scrubs - Broadcasting & Cable

Friends little help for Scrubs

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Pairing a quality show with a powerful lead-in still isn't bringing
joy to NBC on Thursday nights.

Much-praised Scrubs didn't do much with audience flow from Friends
Thursday night, posting a 12.2 rating/19 share in households at 8:30 p.m.
EST, according to the Nielsen Media Research fast nationals. That's down 6
percent from disappointment Inside Schwartz last year and retains just 68
percent of the huge Friends lead-in (17.4/28). Scrubs' 12.8
million adults 18 through 49 was off 3 percent from Schwartz last year
and just 69 percent of Friends' 18.4 million.

Friends, of course, won the night, trouncing CBS' Survivor
(12.2/19 in households), although the second half-hour of the reality show
outpaced Scrubs.

CSI: Crime Scene Investigation came in second for the night with a 17.1/26, even though its 17.6 in
its second half-hour beat Friends' household score.

For the night, households: NBC 14.3 rating/22 share, CBS 13.0/21, ABC
4.7/7 and Fox 4.2/7.

Adults 18 through 49: NBC 11.3/28, CBS 8.2/20, ABC 1.9/5 and Fox
1.8/4.

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