Freeform Sets Blowout for ‘Pretty Little Liars’ Return

By Jon Lafayette
( Broadcasting & Cable )
published

ABC Family, which is being renamed Freeform on Jan. 12, is offering free blowouts to fans of its series Pretty Little Liars, which returns for its winter premiere that day.

The network says it will cover the tab (including tax and tip) at Drybar locations across the country for fans who make appointments.

Drybar will be creating hairdos based on Pretty Little Liars character styles, including “The Aria Straight Up,” “The Hanna Dirty Martini,” "The Alison Cosmo-Tai,” “The Emily Southern Comfort," and “The Spencer Mai Tai.”  

Fans can book on DryBar’s website, thedrybar.com or via its iPhone app. The network hopes to generate social chatter with the hashtag #PLLxDrybar.

The series stars Troian Bellisario, Ashley Benson, Tyler Blackburn, Lucy Hale, Ian Harding, Laura Leighton, Shay Mitchell, Janel Parrish and Sasha Pieterse.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.