Frankfurt Balkind spins off L.A. arm

By John Eggerton
( Broadcasting & Cable )
published

New York-based agency Frankfurt Balkind Partners is spinning off its Los
Angeles entertainment marketing arm, Fankfurt Balkind West, into a stand-alone
shop named Bemis Balkind -- name for its veteran creative head and CEO, Peter
Bemis .

Bemis Balkind marketing campaigns have included work for NBC, HBO Premiere
Films, ESPN, Lifetime, Hallmark Entertainment and Comedy Central, and
syndication packages for Cosby, Roseanne and Beverly Hills
90210.

Frankfurt Balkind retains ownership of the new agency.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.