As of late Tuesday Fox was about done with the upfront market, while sources said ABC expected to wrap up business by Wednesday or Thursday.
Sources said Fox will do about $1.3 billion in sales commitments, flat with last year, with CPM pricing down an average of between 1% and 3%, depending on the client and the package.
Estimates for ABC are that it will take in $1.7 billion, down from last year's $2.3 billion take, with price declines in the 6% to 7% range.
Network sources say domestic auto spending was down 15% to 20% in the upfront, with General Motors down as much 25%. But the foreign car makers reportedly spent a lot more than last year and have come close to making up the difference, sources say. The Wall Street Journal's on-line edition Tuesday quoted General Motor's top marketing executive, C. J. Fraleigh as saying that its network spending would be down this year, with dollars shifting to regional media. - Steve McClellan