Fox will run seven 1970s-era TV commercials during back-to-back episodes of That 70s Show Tuesday night as a one-time May sweeps stunt, The New York Times reports.
Vintage spots for Coca-Cola, Dr. Pepper, Excedrin, Kentucky Fried Chicken and Volkswagen will be plugged in to replace contemporary ads for those brands. The price for the retro ads is the same, approximately $150,000 per 30 seconds. Fox will also run retro-looking promotional ads for its network during the show. Jon Nesvig, president of sales at Fox, told the Times Fox was seeking a way to "event-ize" That 70s Show for the sweeps period.