Fox Renews Watermark Deal

Will expand deal with USA Video Interactive for anti-piracy technology

According to USA
Video Interactive, Fox has renewed its contract to use the company's
watermarking technology to protect content from Twentieth Century Fox Home
Video product, and will expand that to other divisions, including

 Fox is paying
USA to customize the product for use beyond the original terms of the deal.

video content from online piracy is one of the keys to a digital distribution
strategy media executives concede is crucial to remaining competitive in a
fast-changing marketplace.

 USA's digital
watermarking imbeds information in every frame of video during delivery over
the Internet.