Fox Interactive to Run Affiliate Sites

By Michael Malone
( Broadcasting & Cable )
published

News Corp. digital arm Fox Interactive Media will manage the Web sites of more than 160 Fox affiliate stations, giving them the same “MyFox” template that the Fox O&Os feature.

FIM ironed out the deal with the Fox affiliate board of governors, which represents the affiliates nationwide. The board stressed the importance of a unified Web strategy.

The Fox O&O site model features branding like “MyFoxMilwaukee” and “MyFoxMemphis.”

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.