Forth, Barclay Sign on at Research Firm Elevate

Local media market research and consulting firm Elevate, a division of SmithGeiger, added Dominic Forth as director of development and Bonnie Barclay as creative director.

“With our amazing growth at Elevate, we needed exceptional leaders that think ‘outside the lines’ and provide creative strategies that generate results to join our team,” said Nicole Bergen, founder of Elevate. “We found them in Dominic and Bonnie and I am confident they will serve and support our clients well.”

Forth had been consulting with Elevate since last year. Before that he held sales and management positions at KTVU-TV, San Francisco, and KUSA-TV, Denver. He started his career in the U.K. with the BBC.

Barclay was president of The Branding Iron. Before that she was VP of marketing at FX Design Group and VP and CMO at Chyron Corp. Earlier she held posts at E.W. Scripps and TV stations including WSB-TV, Atlanta, WSOC-TV, Charlotte, WAVE-TV, Louisville, and WFAA-TV, Dallas.

“We want to bring our clients the best research and marketing ideas available. With Dominic and Bonnie on board, we can continue to deliver the ‘white glove’ service, training, research and ideas our media partners have come to love about our program,” Bergin said.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.