Ford Motor Co. has signed country singer/songwriter Toby Keith for an
upcoming TV campaign for its trucks.
Keith currently has the No. 1 country album (Unleashed) and No. 2
country single ("Courtesy of the Red, White & Blue") on the Billboard hit
The spots in Ford's "Built Ford Tough" campaign will break this fall,
according to Ford division president Steve Lyons, who said there will be
print, radio and Web components, as well. Additional details on the campaign will come later, he added.
The spots, which can be customized regionally, will feature an original score
by Keith that, Lyons said, "captures his love for Ford trucks and the
hard-working nature of the vehicles."
Keith describes himself as a third-generation Ford truck