The Food Network is teaming with current advertiser Hilton Hotels to create a branded travel package, appropriately named the Food Network Travel Package, available at 11 Hilton Hotels in the U.S.
It is the first multi-market travel tie-in with a hotel, says a Food Net spokeswoman, part of the network's push to expand its brand beyond food.
Guests at the hotels will get a Food Network goodie basket, including a tote bag, cookbook, restaurant guide, and a DVD of travel shows. In addition, for an extra charge, they can get a four-course tasting menu from the hotel's executive chef.
Food Net will also create special in-room (and in-lounge and in-gym) programming that plugs Road Tasted, and Rachael Ray’s Tasty Travels, and $40 A Day, via city-specific versions of the programs.
The package will be promoted on Hilton.com, with a link to Foodnetwork.com.