Five Questions for President Steve Mosko


What do you think the next trend in syndication will be?

I actually think that it will be less about the genre and more about how we produce each show. I think people will start to look at the ratings in daytime and really figure out a way to produce shows that are more efficient. You'll start seeing more shows that you can run in multiple dayparts.

Is there a show in syndication you wish you could distribute?

My answer would be Wheel of Fortune
and Jeopardy. We don't have the distribution rights, but our company [produces] those shows. King World has done a great job.

How has consolidation affected the daily operations of your business?

Because there are fewer buyers, I think everyone is focusing on not bringing shows into the marketplace just for the sake of saying, "Oh, I cleared 'x' number of shows this year" or "I got 'x' number of shows on the air." People realize they need to bring shows to the marketplace that will work, rather than bragging about how many shows they were able to clear.

Is there a passed-on show or talent that you wish you could have back?

I still think Vibe
(Columbia TriStar Television's short-lived late-night strip) was a show that should have worked. I still believe there's a place in the marketplace in late fringe for that type of show. That's one show we wish we could get back and do some things differently with.

What do you think syndication will look like in 10 years?

(Jokingly) This is what syndication will look like: Dick Robertson will be 66, Bob Cook will be 60, Ed Wilson will be 54, Joel Berman will be 58, Janice Marinelli will be 35, I'll be 54, and Roger King will be 68-and this is all within a couple of years. I low-balled the right age there!