FiOS Stealth Ads Slam Cable As Slow, Balky

Spots take aim at Comcast, TWC, Bright House in four markets
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Verizon Communications is running ads featuring customers of Comcast,
Time Warner Cable and Bright House Networks complaining about slow
Internet speeds and unreliable video service -- but the spots don't
explicitly promote FiOS or indicate they're from Verizon.

The ads, with the theme "You Deserve Better," are aimed at cable
operators in four markets: Time Warner Cable in New York City; Comcast
in Philadelphia and Pittsburgh; and Bright House in Tampa, Fla.

The TV spots feature real cable customers, according to Verizon spokeswoman Heather Wilner.

Click here to read the full article on Multichannel.com.

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