TBS Streaming ‘Final Space’ Game on Facebook Live

By Jon Lafayette
( Broadcasting & Cable )
published

TBS is inviting fans of its series Final Space to play cards with its animated star in an interactive game on Facebook Live.

“Cards with Gary,” the game, launches Monday at 8 p.m. ET. The series appears on TBS at 10:30 p.m. ET.

The game mixes real world elements with the cartoon world based on the TV series. TBS worked with digital agency GLOW, which has proprietary software that powers the game.

Fans will be able to crowd source moves in the game via onscreen, live, interactive voting.

Final Space, which debuted on TBS in February, is the network’s youngest skewing original series. It began as a seven-minute pilot on social media.

The game is designed expand the show into multiplatform storytelling and facilitate additional audience engagement.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.