Ex-treme Dating ratings underwhelming - Broadcasting & Cable

Ex-treme Dating ratings underwhelming

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After one year of slow rollouts, Twentieth Television finally launched
Ex-treme Dating nationally in the week ending June 15, and the show's
debut ratings left something to be desired.

Ex-treme Dating, hosted by Jillian Barberie, premiered with a 1.0
national household rating on 116 stations covering 81% of the United States.

In the metered markets, Ex-treme Dating averaged a 1.2/4 for the week,
which was on par with its lead-in share but down 20% from both its year-ago
time-period rating and share.

Relationship shows normally find their audience in the summer, when younger
viewers are home from school, but Ex-treme Dating rated fifth out of
syndication's six dating shows.

Universal Television's Blind Date, the top dating show, was up 18% from the prior
week to 2.0, while Warner Bros.' Elimidate gained 6% to 1.8.

Universal's Fifth Wheel rose 8% to 1.4.

Warner Bros.' Change of Heart was unchanged at 1.3.

In last place at 0.8 was Sony Pictures Television's Shipmates, which, along with Change
of Heart
, is not expected to return next season.

The biggest increase of the week among the first-run rookie strips was Warner
Bros.' late-night Celebrity Justice, which gained 27% to 1.4, matching
its highest rating of the season.

King World Productions' Dr. Phil, still the top newcomer, was down 11% to 4.2,
the rookie star's lowest rating since December.

Buena Vista Television's Who Wants to Be a Millionaire was up 7% to 3.2. Sony's
Pyramid added 6% to 1.9. NBC Enterprises' The John Walsh Show was
flat at 1.3.

And Twentieth Television's Good Day Live was down 9% to 1.0.

The seven court shows continued to show strength in daytime, with four
up and three holding even with last week.

Programs with week-to-week improvement were Twentieth's Divorce Court,
up 7% to 2.9; Twentieth's Texas Justice, up 4% to 2.4; Sony's Judge
Hatchett
, up 5% to 2.0, a new season high; and Warner Bros.' Judge Greg
Mathis
, up 6% to 1.9.

Paramount Television's genre leader, Judge Judy at 4.7; Judge Joe Brown at
3.5; and People's Court at 2.1 were all flat.

Elsewhere in daytime, the established talk shows were mixed.

King World's Oprah continued to lead but was down 5% to 5.6.

Buena Vista's Live with Regis and Kelly inched up 3% to 3.6.
Universal's Maury dipped 3% to 3.0.

Paramount's Montel Williams jumped 13% to 2.6.

Universal's The Jerry Springer Show slipped 4% to 2.5.

Sony's Ricki Lake and Warner Bros.' Jenny Jones each gained 6%
to 1.9, while Universal's Crossing Over with John Edward showed 8% growth
to 1.3.

In weekly action, Paramount's Hot Ticket held steady at 1.7 and was
the top movie-review show for the second time in the past four weeks, beating
Buena Vista's long-running Ebert & Roeper, which was down 16% to 1.6.

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