ESPN Sees Decline in First-Day Masters Viewership - Broadcasting & Cable

ESPN Sees Decline in First-Day Masters Viewership

Without Woods, Thursday draws just 2 million viewers
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The loss of Tiger Woods from the 2014 Masters Tournament was expected to result in a decline in viewership, and ESPN’s coverage of Thursday’s opening round backed up that notion.

ESPN’s coverage of the first round from Augusta, Ga. averaged 2 million viewers from 3-7:30 p.m. ET, down 29% from last year’s 2.8 million, according to Nielsen. The household rating also dipped 25% to a 1.5 rating.

ESPN will carry Friday’s second round coverage, while CBS will air final round weekend coverage.

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