ESPN Scores Bigger Audience With Little League World Series

By Jon Lafayette
( Broadcasting & Cable )
published

ESPN’s telecasts of the 72nd Little League Baseball World Series drew an average viewership of 1.02 million viewers, up 13% form last year, the network said, citing Nielsen data.

The championship game on Sunday, with Honolulu, Hawaii, shutting out Seoul, South Korea, by a score of 3-0, drew 3.248 million viewers. That was the most watched final matchup since 2015.

ESPN and sister network ABC drew the highest ratings during the Williamsport section of the series from Houston (1.3), San Antonio (1.3), Nashville (1.2), Louisville (1.1), Birmingham (1.1), San Diego (1.1), Dayton (1.1), Columbus (1.0), Indianapolis (1.0), Greenville-Spartanburg-Asheville (1.0), Albuquerque (1.0) and Atlanta (1.0).

The Little League World Series on ESPN was presented by Dick’s Sporting Goods.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.