ESPN to launch Action - Broadcasting & Cable

ESPN to launch Action

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Building on its popular extreme X-Games franchise, ESPN is launching an
on-demand action sports service.

EXPN Action Sports will be available either by video-on-demand or broadband subscription
beginning next February, just in time for ESPN's Winter X Games VII.

The service, priced at around $3.50 per subscriber, will feature X-Games video,
news, information and library video, updated daily.

ESPN plans to test the service this summer during the Summer X Games. Comcast Corp.
and AT&T Broadband currently offer ESPN's broadband service, but ESPN has not cut any
deals yet for the EXPN offering.

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