ESPN Keeping Eye on the Ball,Not the Game Behind It

Ad sales chief Ed Erhardt on why he’s not worried about Fox and other competitors

With News Corp. formally announcing last week the startup of its new all-sports network, Fox Sports 1, and with NBC Sports Network and CBS Sports Network continuing to grow their all-sports programming on cable, ESPN has a bull’s-eye on its back.

But ESPN execs are not too worried; the network’s ad revenue dwarfs that of its current competitors, and media buyers believe it will take some time for Fox Sports 1 to pull significant ad dollars away.

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