Ericsson: Mobile Video Traffic to Keep Surging

55% annual growth sets table for video to represent more than two-thirds of all mobile data traffic
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Social networking will continue to eat up a sizable chunk of mobile data traffic, but video will remain the category's dominant application for the foreseeable future, according to Ericsson’s latest Mobility Report.

Ericsson predicts that mobile video traffic will grow by about 55% annually through 2021, when it should account for more than two-thirds of all mobile data traffic. By 2020, video will account for around 70% of mobile data traffic, the report found.

Social networking will grow by 41% in the next six years, but its relative share of traffic will drop from 15% in 2015, to about 10% in 2021, thanks to video’s continued growth.

“The trend is accentuated by the growing use of embedded video in social media and web pages, which is considered video traffic in this context,” Ericsson noted in the report.

For the full story go to Multichannel.com.

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