service Epix says multiplatform movie viewing has reached mass market,
to the results of a consumer survey the company conducted. Two-thirds
of subscribers to the service
report viewing movies online while 59% say they view entertainment
on linear TV, on-demand and online.
The study also found
average age of Epix subscribers viewing content online is 36, more
the average premium viewer's age, regardless of content, Epix said.
"As the entertainment
experience evolves and technology advances, consumers are changing as
making new choices about viewing programming and forming new habits that
the ability to watch movies on multiple screens," said Epix President
Greenberg, in a statement.
The survey also looked
viewers expect out of a multiplatform service in addition to those
behaviors. Seventy-five percent of
respondents said multiplatform availability for movie content was an
attribute. Forty-five percent
ranked it as the second most valuable feature (first was access to
programming). The third most
important attribute, according to consumers, was the ability to watch
their own schedule.
On-demand is Epix
preferred method of viewing (43%), while 39% chose linear TV and 19%
online. The survey found that TV
was the preferred platform for shared viewing, while online viewing is
first choice for individual consumption.
The results came from a
nationwide survey of more than 500 Epix subscribers. It
was conducted by Ipsos OTX MediaCT in