Ellen Gets Boost from Upgrades

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Warner Bros.’ The Ellen DeGeneres Show is already seeing notable performance improvements in two markets where it scored upgrades at the beginning of the year.

In Detroit, Ellen jumped from a 1.7 rating/4 share average on Viacom’s WWJ-TV at 9 a.m. to a Monday showing of 7.2/19 on Post Newsweek’s NBC affiliate WDIV(TV) at 10 a.m., making it Detroit’s highest-rated talk show that day. Ellen replaces NBC Enterprises’ The John Walsh Show in the market.

In Houston, Ellen had been averaging a 0.3/1 on independent KNWS-TV at 5 p.m. After moving to Post-Newsweek’s NBC affiliate KPRC-TV at 10 a.m., the show scored a 1.9/5 on Monday. The two upgrades boosted Ellen’s overall metered market average to a 2.8/8 on Monday, a 12% gain in rating from the show’s previous four-week average of 2.5/7. That performance also is a 17% increase from its lead-in and a 22% jump from its year-ago time-period average.

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