Eleo Hensleigh Joins ION Media Networks as Chief Marketing Officer

By John Eggerton
( Broadcasting & Cable )
published

ION Media Networks named Eleo Hensleigh to the newly created post of chief marketing officer.

Hensleigh joins ION from Disney, where she had headed up marketing and branding for the TV and cable groups, including ABC, Disney Channel, Toon Disney, ABC Family, and SOAPnet.

Hensleigh, who will be based in New York, will head up all branding and marketing, including expanding qualitative and quantitative research.

ION, which is partly owned by NBC, operates a 60-station TV group; programs a block of kids’ shows for others, including NBC; and created a number of digital networks using its stations' digital-TV spectrum.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.