Election ad spending exceeds $1 billion - Broadcasting & Cable

Election ad spending exceeds $1 billion

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Political ad spending for the 2002 election topped $1 billion at the 573
stations in the top 100 markets, according to data issued by the Campaign Media
Analysis Group and the Alliance for Better Campaigns.

In all, 1,497,386 spots aired on stations in those markets, said the
alliance, a watchdog group pushing to require stations to give free airtime
to candidates.

Spending was up more than 25 percent over the $771
million spent by candidates and political organizations in the 2000 presidential
campaign year and double the $499 million spent in 1998.

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