EchoStar To Provide TV on Virgin

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EchoStar will provide the TV service to Virgin America, the domestic brand of Virgin Atlantic airlines that plans to start up this spring pending government approval.

The airline's in-flight service will go beyond a DISH channel lineup to include pay-per-view movies, music--including individualized playlists--games and even an on-demand meal menu that will really put the dish in DISH.

Virgin will announce other in-flight entertainment partners "in the near future," says the company.