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Ebersol: Versus Will Get New Name - Broadcasting & Cable

Ebersol: Versus Will Get New Name

Will incorporate NBC brand
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NBC Sports Group Chairman Dick Ebersol said he was  about 90 days away from renaming the cable sports network Versus.

Ebersol, speaking on a conference call announcing a new deal with the NHL, said the new name would prominently incorporate the NBC brand. Versus became part of the NBC Sports Group when Comcast acquired a majority stake in NBC Universal earlier this year.

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