B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through Nov. 10).
On the strength of 296.3 million TV ad impressions, the 2019 E! People’s Choice Awards is the most-promoted program in our ranking. ABC grabs the next two slots, also to promote specials: the 2019 CMA Awards and The Little Mermaid Live!
Notably, the Unpolished promo earns the highest iSpot Attention Index (151) in our ranking, getting 51% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).