Dr. Phil on the move

By Paige Albiniak
( Broadcasting & Cable )
published

Two NBC affiliates have upgraded King World Productions'/Paramount
Television's Dr. Phil to 3 p.m., King World said Tuesday, improving
ratings in the time slots for both stations.

In Baltimore, Hearst-Argyle Stations Inc.'s WBAL-TV moved Universal's
Jerry Springer to 11 a.m. Monday to make room for Dr. Phil at 3
p.m. The change has already improved ratings in the time period by 8 percent in
household ratings and 9 percent in share.

In West Palm Beach, Fla., Scripps Howard Broadcasting's WPTV (TV) moved Buena
Vista Television's Who Wants to Be a Millionaire and Sony Pictures
Entertainment's Pyramid to 10 a.m. and improved the 3 p.m. time period by
205 percent in household ratings and by 167 percent in share, King World
said.

Calls to the stations were unreturned by press time.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.