Disney Takes Kids 2-11 Ratings Win from Nick in 2012

Viacom net had held top spot in key demo for last 17 years
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Disney Channel was the No. 1 network among kids 2-11 in
2012, breaking Nickelodeon's 17-year stranglehold on the key total day
demographic. The network averaged 950,000 viewers in the demo, according to
year-end ratings.

In total viewers, Disney was just shy of beating
Nickelodeon, averaging 1.69 million viewers to Nick's 1.7 million. In 2011,
Nick's had a wider 379,000 total viewer lead over Disney.

Disney was also the top network with kids 6-11, averaging 632,000
viewers, for the second consecutive year and with kids 9-14, averaging 529,000
viewers, for the fourth year running in total day. In primetime, the network
stretched its streak to 12 years with kids 9-14 (893,000) and 10 years with
kids 6-11 (1.1 million viewers).

The network's 2012 performance was helped by hit series like
Good Luck Charlie, Phineas and Ferb and the TV movie Let It
Shine
.

Nickelodeon, for its part, has been trying to reverse its
downward slide in the Nielsen ratings that began last year. In August the
Viacom-owned network named
Russell Hicks
president of content development and production overseeing a
new development team. The executive shuffle also saw the exit of animation
president Brown Johnson, who had been in the position since 2008.

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