Disney Channels Name Corrigan VP, Engagement Marketing

By Jon Lafayette
( Broadcasting & Cable )
published

Kristin Corrigan has been promoted to VP, engagement marketing at Disney Channel.

Corrigan, who had been executive director, brand development and integrated planning, will oversee teams responsible for campaigns for Disney Channel, Disney Jr. and Disney XD, focusing on paid media, social media, events and promotional partnerships.

She replaces Kristin Moss, who left the company, and reports to John Rood, senior VP, marketing, Disney Channels Worldwide.

Related: ABC Programming Shakeup: Dungey Leaves, Burke In

"Kristin is a true innovator who has had an incredible impact on the huge successes we have seen across Disney Channels, most recently building the strength of the Disney Junior brand and its hit series,” said Rood. “Her strategic vision makes her well-poised to lead the charge with our team in the ever-evolving world of engagement marketing."

Corrigan joined Disney Channel in 2009. Before Disney she worked on brand management for the Harry Potter and The Dark Knight franchises at Warner Bros.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.