Disney Channel has named Sharon Ngoi creative director of its marketing team, focusing on preschool programming block Playhouse Disney.
Ngoi, for the past year a freelance producer, director, and writer for cable clients including Nick at Nite and TV Land, will head up on-air strategy and creative execution of Playhouse Disney’s brand.
She will work with the programming and new-media teams on on-air and online promotion, branding and design, reporting to Jill Lindeman, VP/creative director, marketing.
Before her freelance work, Ngoi was creative director, on-air promotion and branding, at Cablevision’s WE: Women’s Entertainment and spent four years at Nick Jr. as an executive producer of on-air promotion.
Her resume also includes producer of on-air promotions and interstitials for HBO International, Nickelodeon and Comedy Central.