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Dish Files To Trademark 'TV Everywhere' - Broadcasting & Cable

Dish Files To Trademark 'TV Everywhere'

Satellite provider gearing up to launch Slingbox-based set-top
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Dish Network has filed for trademark protection on "TV Everywhere," which the satellite operator apparently is seeking to use for its forthcoming Slingbox-enabled set-top box.

Dish has established a "TV Everywhere" section of its Web site at www.dishnetwork.com/tveverywhere that references its remote DVR programming features and includes a link to Sling Media, the maker of the place-shifting Slingbox devices EchoStar bought for $380 million. The satellite company originally expected to offer the "SlingLoaded" ViP 922 receiver this spring, but now plans to debut it before the end of the year.

A Slingbox-based service, however, cuts out content owners by letting a subscriber rebroadcast live TV or DVR content over the Internet to a PC or mobile device. By contrast, the broader industry has used the TV Everywhere term to describe services offered via distributors in partnership with programmers to potentially increase advertising revenue.

To read the full story from Multichannel News, click here.

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