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Discovery’s ‘Shark Week’ off to strong start - Broadcasting & Cable

Discovery’s ‘Shark Week’ off to strong start

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Discovery Channel kicked off its latest "Shark Week"stunt Sunday night
with a special, Anatomy of a Shark Bite, which earned a strong 2.2 rating
and nearly 2 million viewers.

It was Discovery's best Shark Week premiere since 1991.

Discovery should get a good number for Thursday's Shark Week special,
Sharks Under Glass, featuring supermodel Heidi Klum's adventures diving
with sharks in the Caribbean.

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